Your website was built for people. Make it ready for AI search and agents.

I upgrade existing websites for AI search and browser agents: easier to discover, understand, and use, without forcing an unnecessary redesign.

Overview

• Line1: Your website was built for people.

• Line2: Make it ready for AI search and agents.

• Proposition: I improve the website you already have so AI systems can find, understand, and use it, without an unnecessary rebuild.

• Cta: Request an AI-readiness audit

• Assess: Audit

• Decide: Upgrade

• Build: Verify

• Scroll: Scroll

• Scroll Aria: Scroll to process section

Process

• Title: The Upgrade Path.

• Label: A practical approach to AI_search_and_agent_readiness

Steps

Audit

• Num: 01

Items

• crawl_and_index

• inspect_content

• test_key_journeys

I establish what search engines and AI agents can access, understand, and complete today, then document the gaps and priorities.

Upgrade

• Num: 02

Items

• clarify_entities

• structure_content

• improve_actions

I improve the existing site: technical access, source content, structured data, accessibility, internal links, and agent-facing journeys.

Verify

• Num: 03

Items

• validate_rendering

• monitor_visibility

• report_evidence

I test the deployed site with browsers and crawlers, measure what can be observed, and separate verified results from future opportunities.

About

• Title: Built for the New Web.

• Quote: "AI visibility starts with a website that is useful, clear, and technically accessible."

• Attr: Laurens De Leeuw

• Written By: Written by Laurens

• Location: Berlare, BE

• Portrait Alt: Portrait of Laurens De Leeuw, AI Search and Agent Readiness consultant

• P1: Websites now have a second audience. Alongside people, search assistants and AI agents inspect pages, compare sources, answer questions, and increasingly help users take action.

• P2: I bring more than 20 years of web and systems experience to that transition. I improve existing sites from the foundations up: crawlability, semantic HTML, content clarity, entity signals, structured data, accessibility, and reliable user journeys.

• P3interests: This site follows the same standard. Its pages are prerendered and machine-readable, its public content has Markdown alternatives, and its crawler policy, structured data, tools, blog, and live checks are open to inspection.

• P3: There are no secret tags and no guaranteed AI rankings. The work is evidence-led: make the site genuinely useful and accessible, verify the implementation, then measure citations and qualified visits over time.

• Stats Aria: 20+ years of experience and 50+ projects delivered

• Stat1 Num: 20+

• Stat1 Label: Years Exp.

• Stat1 Sr: 20 plus years of experience

• Stat2 Num: 50+

• Stat2 Label: Projects

• Stat2 Sr: 50 plus projects delivered

Services

• Title: AI Readiness Services.

• Schema Name: AI Search & Agent Readiness for existing websites

• Schema Description: Technical and content audits and upgrades that make existing websites easier for AI search and browser agents to discover, understand, and use.

Items

AI Readiness Audit

A practical baseline of what AI search systems and agents can access, understand, cite, and use on your current site.

Examples

• Crawler access
• Content and entity gaps
• Prioritised action plan

AI-Ready Upgrade Sprint

Implementation on the website you already own, with its useful content, brand, URLs, blog, and tools preserved.

Examples

• Semantic HTML
• Structured data
• Source-content upgrades

Agent-Ready Journeys

Clear, accessible paths that help browser agents and people navigate, compare, contact, request a quote, or complete other key tasks.

Examples

• Accessible actions
• Journey testing
• Approved integrations

Visibility & Crawler Governance

Search-friendly crawler rules, reliable discovery, and measurement that distinguishes implementation evidence from actual citations and visits.

Examples

• Crawler policy
• IndexNow and sitemaps
• AI referral and citation monitoring

Readiness

• Status: Applied here · verified at release

• Title: This Site Is the Test Case.

• Intro: I apply the same readiness standard to LaurensDeLeeuw.be before offering it to clients. These are implementation claims you can inspect, not a claim that an external AI platform must rank or cite the site.

Items

Search crawler access

Crawler rules explicitly support major search and AI-search bots while keeping policy choices transparent.

Rendered, semantic pages

Public pages deliver meaningful headings, copy, links, and actions without depending on a browser animation.

Markdown alternatives

Every indexable page, tool, and article has a complete public Markdown representation for machine clients.

Structured source context

Canonical URLs, language alternatives, sitemaps, RSS, and truthful structured data describe the site consistently.

Content preserved

All 82 free tools, the blog, articles, and the production portfolio remain available to people and crawlers.

Release verification

Automated route, schema, tool, Markdown, and production checks guard the deployed result against regressions.

• Note: Readiness can be tested. Rankings and citations belong to third-party systems, so they are monitored as outcomes rather than promised as deliverables.

Work

• Title: Proof in Production.

• Intro: Six products live in production. The same engineering discipline now powers AI-readiness upgrades. Click any panel to expand.

• Outro: More on request.

• Visit: Visit

• Android Label: ANDROID

Projects

Kopydo

• Category: Social platform

• Description: A social feed of real activities. People post what they actually did, others tap "Do This" to copy and plan their own, or "Join" to hop into a live event nearby. Available on web and Android.

Capabilities

• Realtime feed
• Geo events
• Stories
• Android app
• Free to use

Nalenta

• Category: Estate administration

• Description: A calm guide through the paperwork, taxes and decisions that follow a death in Belgium and the Netherlands. Built for grieving families: quiet interface, plain language, concrete steps, no jargon.

Capabilities

• Dossier flow
• Tax estimator
• Document generator
• Stripe
• GDPR-first

Toolsforone

• Category: Utility suite

• Description: Fast, single-purpose online tools that turn one digital chore into a finished file. PDFs, signatures, conversions, images. No account, files auto-delete after a week, result delivered by secure link.

Capabilities

• 70+ tools
• No sign-up
• Email delivery
• Auto-purge

Certusdocs

• Category: Secure vault

• Description: An encrypted vault for the documents that matter most: wills, end-of-life instructions, password vaults, founder agreements. Set a check-in cadence. If you stop checking in, it quietly delivers each file to the people you chose.

Capabilities

• E2E encryption
• Dead-man check-in
• Recipient routing
• Android
• iOS soon

Metaverse

• Category: Talent marketplace

• Description: One account for Jobs, Gigs and Courses across 24+ virtual worlds, including Second Life, Roblox, Fortnite UEFN, VRChat and Minecraft. Creators get hired, studios find scripters and modellers, and learners level up across platforms.

Capabilities

• 24+ worlds
• Search & match
• Course catalog
• Payments
• Creator profiles

Uwsyndic

• Category: Syndic office, Sint-Niklaas

• Description: For Uw-Syndic I built a fully custom site with deep functionality: a 3-step quote form, dynamic Google Maps, WCAG 2.1 AA accessibility, a blog, portfolio, vacancies section, A/B testing and full conversion tracking.

Capabilities

• Quote form
• Google Maps
• WCAG 2.1 AA
• Blog & portfolio
• A/B + tracking

Faq

• Title: Common Questions.

• Intro: Straight answers about AI search visibility, agent readiness, and what can actually be promised.

Items

What does AI Search & Agent Readiness actually mean?

I audit and upgrade existing websites so search engines and AI systems can find and understand the content more clearly, while browser agents can complete important actions more reliably. That covers technical discovery, content structure, semantic HTML, structured data, and measurable user journeys.

Is this GEO or AEO, and does it replace regular SEO?

GEO and AEO are names used for visibility in generative search and answer systems. The foundation is still sound SEO: crawlability, indexable and useful content, clear entities, good engineering, and first-hand evidence. There is no separate piece of magic AI markup.

Does my website need a complete redesign?

Usually not. I preserve the existing visual style and improve what AI systems, browser agents, and visitors need. A redesign is only recommended when the current interface genuinely blocks important information or actions.

Do you guarantee a ranking or citation in ChatGPT, Google, or other AI results?

No. Nobody can guarantee rankings, citations, or inclusion by an external AI platform. I improve and verify what you control, then measure crawlability, indexing, citations, referrals, and successful agent journeys wherever platforms expose that evidence.

What is included in an AI-readiness audit?

The audit shows where your current website is limiting AI visibility and agent usability. You receive an evidence-backed assessment, the most important opportunities in priority order, and a clear recommendation for the next step. Detailed implementation work is scoped separately, so the audit gives you direction without pretending every site needs the same checklist.

What does agent-ready mean for transactions, and how is it measured?

Agent-ready means a browser agent can identify relevant controls, understand state, and reliably complete a chosen journey. Transactions are added only on top of a secure existing backend, with appropriate authentication and confirmation. We test real outcomes, not merely whether a bot visited a page.

Contact

• Line1: Make your current site

• Line2: ready for what comes next.

• Subtitle: Start with a practical AI-readiness audit. You keep the site, the content, and the brand; we improve how machines and people can use it.

• Cta: Email me about an audit

• Subject: AI-readiness audit for my website

• Linkedin: LinkedIn